Joy A. Adams
CEO, Covenant Wealth Financial Services

Joy A. Adams is the founder and CEO of Covenant Wealth Financial Services.
She has been in the financial services industry for over 20 years empowering families to take control of their financial life. Joy takes a holistic approach to financial planning by integrating debt and cash flow planning with risk and investment management.Joy is also a group benefits consultant for tech startups. She has a keen awareness of the startup ecosystem and understands the challenges they face in shopping the market for affordable and flexible group benefits for their employees.
She is passionate about building capacity in the Toronto startup ecosystem and has volunteered with Startup Toronto, LatAm Startups and is a frequent guest expert @Startup_Canada #StartupChats
She has been in the financial services industry for over 20 years empowering families to take control of their financial life. Joy takes a holistic approach to financial planning by integrating debt and cash flow planning with risk and investment management.
Joy is also a group benefits consultant for tech startups. She has a keen awareness of the startup ecosystem and understands the challenges they face in shopping the market for affordable and flexible group benefits for their employees.
She is passionate about building capacity in the Toronto startup ecosystem and has volunteered with Startup Toronto, LatAm Startups and is a frequent guest expert @Startup_Canada #StartupChats